ASABRI Website Redesign — Corporate Profile Revamp

PT ASABRI (Persero) is a state-owned insurance company managing pension and social security for Indonesian Armed Forces personnel. The existing corporate website was visually outdated and inconsistent with current SOE branding standards set across Danantara Indonesia's portfolio. As the sole designer embedded within the Communications and Protocol division, I was given full ownership of the redesign project with no external agency involved. The process covered: Requirements gathering through direct consultation with division stakeholders and senior management to understand communication goals, target audiences, and content priorities. Visual direction research across peer SOE websites to establish a design language that respected institutional gravity while improving usability and modern aesthetics. High-fidelity prototype development in Figma covering the full page structure: landing hero, company profile, organizational structure, products and services, news and announcements, and contact pages. Iterative review cycles with internal stakeholders across a 6-month development period, incorporating feedback from multiple organizational levels before final handoff. The final prototype serves as the definitive design reference for ASABRI's digital presence modernization, delivered entirely within the internship period without external design resources.